The Consumption Of Coffee For America - 927 Words

Introduction and Background According to Harvard’s School of Public Health, 54 percent of Americans over the age of eighteen drink coffee every day. The daily consumption of coffee for Americans is an average of 3.1 (9-ounce) cups. The popular demand for coffee is because caffeine is the key ingredient. Caffeine is used as a kick-start for most people in the morning for an extra energy boost. However, once that feeling of extra energy subsides the human body begins to feel exhausted. A new product that we wish to add to the menu will be an invigorating lemonade. This new product will only be offered during the summer months of June, July, and August. Depending on how well our clients respond to our new drink, we will eventually add to the flavors of lemonade available. During the warmer months of the year, most people are looking to relax while enjoying a refreshing drink. Avenue 209 offers a wide assortment of coffees and teas, however, during the summer months the coffee market drops drastically. In order to make up for sales throughout these months, we will offer a new signature drink. We will add an assortment of lemonades to our menu. To start, there will be 3 flavors to choose from which include; strawberry, lavender and original. To add an appealing look and boost of flavor, all natural fruits will be added to drinks. The goal of this proposal is to recommend a minor menu expansion. This document will analyze the benefits that will be gained by offering a signatureShow MoreRelatedCoffee Consumption in USA1265 Words   |  5 PagesSynopsis National coffee drinking trends statistics in 2012 shows a tremendous increase in the consumption of coffee in the country. The data show a general increase in all demographics consumption behaviors. Significant increase is in age groups 18 to 39 with the largest jump in consumption observed in gourmet coffee. The data from the national coffee association (NCA) show current behaviors of coffee consumption such as single cup brewing taking the lead in coffee taking style. Data collectionRead MoreThe Coffee Crisis1069 Words   |  5 PagesYoung To begin, The Coffee Crisis is about an acute coffee crisis and how it threatens millions of small coffee farmers around the world and is putting economic growth, as well as social and political stability, at risk in scores of coffee producing countries in Central and South America, Africa and Asia. In 2004, the governments of coffee producing countries were considering how to respond to the dramatic decline in coffee prices caused in part by a large increase in coffee production in BrazilRead MoreCoffee Consumption By Jessica Mcclarney1189 Words   |  5 Pages Coffee Consumption Jessica McClarney Hawaii Pacific Universityâ€Æ' Introduction As a consumer, the major aim is to maximize utility at the highest level possible. 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Through the consumption of these beverages, many individuals develop a habit of dependency. Those who consume, often do so in large quantities. Large amounts of caffeine can potentially be harmful to an individuals health when consumed vigorously. Below is a chart from the Specialty Coffee Association of America indicating consumption within America. According to the dataRead MoreCoffee Crisis1164 Words   |  5 PagesUnit 4 Assignment 1 â€Å"The Coffee Crisis† By Stephen Quinlan amp; Jose Gomez-Ibanez Case Analysis Michael G. Castro Capella University MBA6008 – Global Economic Environment Professor Hadsell February 13, 2013 Introduction Stephen Quinlan and Jose Gomez-Ibanez describes, in â€Å"The Coffee Crisis†, that in 2004 the governments of coffee producing countries were considering how to respond to rapid decline to coffee prices. In 2001, coffee prices hit a forty-year low, which resulted